The tranquil waters of the Atlantic and the volcanic paradise of La Isla Bonita provide the backdrop for the new Meliá La Palma. After the refurbishment of the old Sol La Palma hotel, this new establishment opened its doors in Puerto Naos, transformed entirely to elevate the experience for guests and bring it into the Meliá Hotels & Resorts family.
With a fantastic location amongst lush banana trees, looking out over the horizon of the Atlantic Ocean, Meliá La Palma has become the perfect refuge for those looking for experiences in an idyllic natural environment, along with its incredible sunsets that guests can enjoy from the hotel and pool. Its strategic location offers the perfect base for exploring the volcanic landscapes, starry skies and iconic black sandy beaches that have earned the island of La Palma its place as a world-class destination and an official Biosphere Reserve.
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The hotel can now offer a total of 500 accommodation units, with its various rooms and suites in the refurbished Meliá La Palma and its apartments in the La Palma Affiliated by Meliá apartment building: 308 rooms belonging to Meliá La Palma and 165 apartments at Affiliated by Meliá.
The rooms and suites are designed with a focus on elegance and comfort, ensuring total relaxation during your stay. There is also an exclusive astronomical observatory where guests can discover the magical night sky in La Palma, which is renowned as one of the best destinations in the world for star gazing.
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In addition, the culinary offer at the refurbished Meliá La Palma has been fully updated,.Mosaico, the hotel’s main restaurant, offers a fusion of both international and local flavours, using ‘zero-kilometre’ ingredients. Then there is Cape Nao, offering sea views and the opportunity to enjoy Mediterranean cuisine in a relaxing environment. For lovers of international flavours, La Taquería La Hacienda offers an authentic Mexican experience, whilst Lobby Bar Boreal provides the perfect space for those looking for a laid-back environment.
The hotel also offers large facilities for all kinds of events, including two meeting rooms with capacity for 80 people, two conference rooms with space for 250 people, and another for 34 people, plus a modern auditorium that can hold up to 500 attendees, making it perfect for large presentations and conferences.
Image credit: Meliá Hotels & Resorts
In line with the hotel’s refurbishment and its commitment to rejuvenating the area, Meliá La Palma has launched a special partnership with the Canarian artist Erika Castilla, who has produced three exclusive pieces that reflect the essence of the island with a minimalist and figurative style. These illustrations adorn the walls of the hotel’s Discovery Centre and are also available on a range of limited-edition products available for guests, including tote bags, postcards and notebooks. This initiative highlights Meliá’s commitment to the local community and revitalisation of the area.
One of the hotel’s most notable new additions is the exclusive The Level service, a key feature of the Meliá brand. The Level offers premium rooms with panoramic sea views, personalised services, access to private areas, an exclusive lounge, and individual check-in and check-out. This concept is intended for those looking for a high level of privacy and comfort in a unique natural setting.
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The hotel is operated by Meliá Hotels International and owned by ATOM, who immediately demonstrated their commitment to relaunching this extraordinary product, rebranding one of the Group’s premium brands, Meliá Hotels & Resorts, a transformation that involved an investment of almost 4 million euros. With this new focus, ownership and management, the brand is strengthening its commitment to economic revitalisation on the island, especially in Puerto Naos, an area that was particularly affected by the volcanic eruption.
On September 19, 2021, this natural disaster forced 650 people to leave the old Sol La Palma hotel in one of the island’s largest ever evacuation operations. The hotel then remained closed due to force majeure, becoming a key focus of collaboration and solidarity for those in the area affected by the eruption. After reopening a few months ago once the restrictions were lifted (temporarily keeping the Sol brand), the hotel has now reemerged as Meliá La Palma, representing a new stage for the island and its tourism model, with even higher standards in terms of quality, sustainability and premium experiences.
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After the hotel reopened last summer, both ATOM and Meliá Hotels International have expressed how proud they are of the professionalism, hard work and solidarity of its teams at La Palma in response to the volcano crisis, demonstrating great enthusiasm regarding this new phase for the hotel and the island of La Palma.
For Gabriel Escarrer, President and CEO of Meliá, “The new Meliá La Palma follows in the footsteps of many other establishments in our Group that have evolved and repositioned themselves at a higher level. And I am confident that this has also boosted their social and financial profitability, and also generated a positive impact in terms of quality employment, local redistribution of profits, reputation among inbound markets, etc.”
For Victor Martí, CEO of GMA, “As owners, we have more than achieved our goal of converting the challenge posed by the volcano eruption into a great opportunity for the hotel and for tourism on La Palma, and we are sure it is just the beginning of a new successful era”.
Main image credit: Meliá Hotels & Resorts