Nespresso, the pioneer of portioned coffee known for its espresso, is the Official Coffee Sponsor for the 2025 ASB Classic tennis tournament.
For tennis fans and coffee lovers alike, Nespresso will serve up the perfect start to every match, with its iced coffee range taking centre stage by keeping spectators and players cool throughout the tournament.
“We’re thrilled to be the Official Coffee Sponsor of the ASB Classic, an event that captures the spirit of summer and world-class performance,” said Stefan Vermeulen, Nespresso Oceania CEO. “Just like the excitement of the First Serve, Nespresso’s iced coffee range is the perfect way to kick off the day—refreshing, bold, and full of flavour. We know Kiwis love iced coffee, and we’ve created bespoke recipes to ensure that every sip is as refreshing as the tournament itself.”
As New Zealand’s top tennis event heats up, Nespresso will offer a selection of high-quality hot and iced coffee options exclusively to fans and players. From the crisp, refreshing notes of the Iced Coconut Latté to the smooth indulgence of the Iced Mocha, every Nespresso drink served at the event is crafted to deliver a top-tier experience, just like the athletes on court. For something a little different, Nespresso will also serve an Iced Coffee Refresher—a unique blend of coconut water and coffee—designed to keep spectators refreshed all day long.
“We’re excited to be working with Nespresso to bring something truly special to the ASB Classic,” says Nicolas Lamperin, Tournament Director of the ASB Classic. “Their commitment to quality and innovation aligns perfectly with the high standards of our tournament. We’re looking forward to offering fans a memorable experience, from the first serve of the day to the last, with a coffee that’s as bold and refreshing as the matches themselves.”
In addition to coffee offerings, Nespresso will be present across key areas of the event, including a customer activation at The Serve, and branding on the Umpire Chair. The Nespresso First Serve will also take centre court as part of a unique broadcast moment that elevates the excitement of the first serve each day, combining the best of tennis and coffee culture.
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