AIC Hotel Group Announces Expansion of UNICO Hotels; New Destinations to Accelerate Brand Growth

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UNICO Hotels

AIC Hotel Group, a leading hospitality brand known for its exceptional cuisine, stunning locations, and award-winning programming, today announced the expansion of its UNICO brand into the UNICO Hotel Collection. New destinations will include Puerto Vallarta, Mexico, and Montego Bay, Jamaica. This expansion follows the seven-year success of UNICO 20°87° Riviera Maya, which continues to set the standard for luxury all-inclusive vacations and redefine the category for adults-only travel.

“The success of UNICO 20°87° Riviera Maya demonstrates the power of our original promise: an all-inclusive experience with personalized service, thoughtful customization, world-class food and beverage, wellness offerings, and unique programming that celebrates local culture,” said Ash Tembe, vice president of sales and marketing at AIC Hotel Group. “Our approach resonates with guests, distinguishing us in the all-inclusive market with a level of service and culture rarely seen in the industry. Expanding to the UNICO Hotel Collection is a natural next step, allowing us to bring the brand to new destinations known for their vibrant cultures and natural beauty.”

With the introduction of new hotels, guests can expect the signature service and amenities that define the UNICO brand, including a focus on local culture and unforgettable experiences. The UNICO Hotel Collection will continue to offer distinctive cuisine, mixology, art, wellness, fitness, and curated adventures designed to connect guests with the unique qualities of each location. Every property will blend the region’s culture with a sense of laid-back luxury.

The first property in the expansion, UNICO 20°105° Puerto Vallarta, is set to open in fall 2025. Located between the sparkling waters of Banderas Bay and the striking Sierra Madre Mountains, the boutique hotel will feature 141 rooms and a design that combines warm tones, vibrant color accents, and spacious, airy layouts. The hotel will also boast what is said to be the best rooftop pool in all of Vallarta, offering sweeping views of Banderas Bay. As for its location, Puerto Vallarta is renowned for its natural beauty, arts scene, historic downtown, and MICHELIN-starred restaurants.