This summer, VTS is introducing some groundbreaking innovations in commercial real estate technology. Our extensive investment in machine learning and data analytics has culminated in the VTS Demand Model, now powering the new capabilities of VTS 4.
We’re excited to share these product updates that will provide owners and brokers with unique real-time insights they need to predict demand and prospect aggressively for tenants. With VTS 4, you can generate quality leads more effectively, gain a more granular understanding of demand trends across markets, and execute the best leasing strategies for your assets.
Prospect aggressively
Post-Covid, tenant search behavior has drastically changed. Tours per office requirement are down 53%, with tenants now shortlisting spaces online. Despite fewer in-person tours, the number of spaces considered remains the same.
Does your website meet the changing tenants’ needs? Essential elements include 24/7 asset information access and a strong Google presence. Securing top spots with your corporate website, building website, and VTS building page gives you a competitive edge. And, maybe most importantly, arming your leasing teams with data on who is looking at your assets and what they’re interested in.
VTS 4 simplifies life for tenant reps, brokers, and leasing and marketing teams. Our SEO-optimized building websites rank high on search engines, boosting discoverability. The Leasing Availability API keeps listings up-to-date automatically across all digital channels, ensuring potential tenants always have the latest property details.
Our Next Gen Leasing Activity Report offers real-time insights into tenant interactions. This report helps leasing teams identify companies engaging with your content 90-120 days before in-person tours, allowing you to tailor follow-up strategies and increase tour generation and deal success.
In short, VTS 4 equips you with the tools and data to adapt to the new tenant search landscape, enhancing your leasing strategy and boosting your property’s visibility.
Understand asset and market trends
VTS 4 gives owners and brokers a more detailed view of leasing activity and tenant demand by integrating data from VTS Lease and VTS Market. The Next Gen Leasing Activity Report highlights key metrics like active demand and leasing efficiency, helping you understand demand and conversion rates at both the asset and portfolio.
We also improved our business analytics to make it easier to turn data into actionable insights. With enhanced insights into your portfolio performance, upcoming lease roll, dead deal reasons, Budget vs Actuals, and touring activity, quickly navigate critical information to assess risk and spot opportunities across your entire portfolio.
Whether you’re tracking lease expirations or analyzing past deals, these dashboards will help you optimize your leasing strategy and position your assets for success.
Make faster decisions with forward-looking data
Harness the power of predictive market data to stay ahead of traditional metrics and make informed decisions. Our VTS Data Digest Email delivers real-time market insights straight to your inbox. We’ll keep you updated on the latest active demand data so you can take action quickly and with more conviction.
We’re also doubling access to our predictive demand data by providing data across 30+ markets by the end of the year – up from the current 16 markets. This includes new markets like Austin and Atlanta. With this expansion, you’ll get insights into real-time active demand and forward-looking deal economics to precisely time the market and have more confidence in decisions like refinancing and investment.
These real-time data points about active tenant tours and unique requirements let you predict market fluctuations and identify leasing trends 6-9 months ahead of traditional metrics.
Stay ahead with VTS’s latest updates
Our latest updates give you insights into tenant behavior and market dynamics that were previously out of reach. VTS 4 gives you the power to prospect aggressively, reduce downtime, and invest with conviction.
Ready to have easy access to data that not only informs but transforms how you develop asset strategy? Join us in the future of commercial real estate management with VTS 4.
Deepa is the Vice President of Product for Lease, Market and Data at VTS.