Aaron Grushow takes on key role at Luxury Presence
Brings extensive experience in digital marketing and real estate
Proven track record in increasing digital engagement and brand awareness
Luxury Presence, a prop-tech startup serving over 12,000 real estate professionals, announced Aaron Grushow as its new Social Media Marketing Manager. Grushow, an accomplished real estate agent and former client of Luxury Presence, brings extensive experience and a proven record in digital marketing, particularly within the real estate sector.
Grushow’s career showcases remarkable success. At AKG | Christie’s International Real Estate in Los Angeles, he demonstrated exceptional skill in using social media to enhance brand visibility and generate leads. He managed and marketed over $70 million in luxury residential listings, achieving a staggering 5,000% increase in digital exposure compared to brokerage averages. He also created the first real estate-focused TikTok account to reach one million followers, accumulating over 250 million organic views.
Aaron Grushow
Aaron Grushow, A Strategic Leader in Social Media Marketing
At Luxury Presence, Grushow will lead social media marketing efforts, using his innovative techniques and deep understanding of digital trends to enhance brand presence and drive engagement. His strategy includes using advanced social media methods to elevate the company’s marketing capabilities.
Grushow explains that he was introduced to Luxury Presence five years ago during his initial office meeting as a new agent. He was immediately impressed by the superior quality of the websites compared to other real estate sites. Recognizing their value, he quickly became a client, using the website as his digital home base, which has been instrumental throughout his real estate career.
As a client, I admired Luxury Presence for spearheading the evolution of marketing in the real estate industry. The opportunity to join as the social media marketing manager couldn’t have been more perfectly aligned with my career goals.
The Importance of Social Media for Real Estate Agents
For real estate agents, personal branding is paramount. Social media stands out as the most effective means to build a personal brand, reach an audience, and maintain a positive reputation. It allows agents to gain the trust of prospects and stay top of mind, often without any cost.
As the real estate market grows more competitive, agents must adapt to technological advancements and utilize available digital tools. While hard work remains essential, technology offered by companies like Luxury Presence propels agents further.
About Luxury Presence
Founded in Los Angeles, Luxury Presence provides growth marketing solutions to over 12,000 agents, teams, and brokerages. The company’s award-winning real estate websites, expert marketing solutions, and AI-powered mobile platform help agents attract more business, work more efficiently, and impress clients. Since its inception in 2016, Luxury Presence has raised over $52M with notable investors, including Zillow Co-Founder Spencer Rascoff, real estate coach Tom Ferry, NBA Champion Dirk Nowitzki, and NFL Pro Larry Fitzgerald.
For more information, visit Luxury Presence.
Mihaela Lica Butler is senior partner at Pamil Visions PR. She is a widely cited authority on public relations issues, with an experience of over 25 years in online PR, marketing, and SEO.She covers startups, online marketing, social media, SEO, and other topics of interest for Realty Biz News. Latest posts by Mihaela Lica Butler (see all)