Amazing Thailand’s “Myths of Siam Gala Night” brings together influencers from around the world to celebrate Thailand’s cultural charm
Tourism Authority Thailand (TAT) celebrated a week showcasing Thailand’s diverse cultural experiences with the world’s most successful influencers with a gala event at the Napalai Grand Ballroom, Dusit Thani Hotel, Bangkok.
The event welcomed key tourism partners, cultural influencers, celebrities, and international guests to experience the timeless allure of Thailand through a spectacular evening of Thai arts, cuisine, and cultural exchange.
The gala was presided over by Mr. Sorawong Thienthong, Minister of Tourism and Sports. “This event is a key platform to inspire travel through the unique charm of Thailand. It reflects our cultural richness, creativity, and hospitality and reinforces our commitment to safety and excellence in welcoming international visitors. It also plays a strategic role in promoting Thailand’s image and global appeal as part of the Amazing Thailand Grand Tourism and Sports Year 2025.”
Distinguished guests included Mr. Chousak Sirinil, Minister Attached to the Prime Minister’s Office; Ms. Marisa Sukosol Nunbhakdi, Chairperson of the Soft Power Tourism Subcommittee; members of Thailand’s National Soft Power Strategy Committee; and ambassadors and diplomats from around the world.
The gala also brought together prominent figures from the “Be My Guest” campaign, including celebrities and influencers such as Bie KPN, Nisamanee Lertvorapong (Nut), Yoshi Rinrada, and athletes like Buakaw Banchamek and P. Sapsiree, as well as entertainers Alek Theeradeth, Pong Nawat, and Diana Flipo, all of whom play a role in promoting Thai tourism on the global stage.
Ms. Thapanee Kiatphaibool, TAT Governor, said, “With ‘Myth of Siam – A Gala of Timeless Wonder,’ we invite guests to immerse themselves in Thailand’s cultural soul and warm spirit of hospitality. The concept reflects ‘Myth’ and ‘Mitr’ (friendship), capturing the essence of Thai welcome. We’ve crafted an unforgettable experience that blends tradition with modern innovation to deliver one-of-a-kind moments that will resonate with our guests long after their visit.”
The night opened with a traditional Hun Lakorn Lek puppet performance from the Ramakien epic, followed by cultural showcases from Thailand’s five regions. The excitement continued with a high-energy performance by 4EVE, a leading Thai T-POP girl group known for their global recognition at the “Head In The Clouds” festival in Los Angeles.
A highlight of the evening was the Fine Dining Mapping experience, where traditional Thai flavors were reimagined in a modern, artistic presentation. Dishes included shimeji mushroom larb with pickled tomatoes, forest vegetable salad with red ant eggs, grilled Hokkaido scallops with Thai caviar, and slow-braised wagyu cheek curry. Guests also enjoyed Andaman red snapper with spicy tomato relish and Southern-style desserts like Khanom Ta Pae and Khanom La, served with rice-fermented ice cream—each plate a celebration of Thai culinary creativity.
Guests also explored immersive activities inspired by the “5 Must Do in Thailand” campaign:
- Must Taste – Thai Fine Drink: Refreshing local drinks inspired by traditional wisdom
- Must Try – Seek Thai Wonder: Floral garland making, a treasured royal court tradition
- Must Buy – Take Thai Home: Premium handcrafted products from all five regions
- Must Seek – Thai Aesthetic Rituals: Immersive digital exhibits of Thai destinations
- Must See – The Rhythm of Siam: Contemporary performances blending local culture and modern flair
The evening concluded with special souvenirs under the “Thailand in the Box” concept, highlighting unique crafts from each region – including wicker fans from Nakhon Si Thammarat, Ratchaburi plaid textiles, Northern silverware, Isan-style pillows, and stone mortars from Ang Sila.
TAT hopes the Amazing Thailand Saneh Thai Gala Night will serve as a platform to present the strength of Thai soft power – from culture and art to gastronomy – and ignite the desire for global audiences to explore the wonders of Amazing Thailand, whether it’s their first or returning visit.
