Emblems Collection, Accor group’s newest luxury brand, has announced the signing of three properties addresses in Tuscany, Umbria and Apulia set to open in mid-2026.
In the heart of Siena, Palazzo Sozzini Malavolti, Emblems Collection is located just steps from Piazza del Campo, bringing new life to a noble 38-key residence steeped in centuries of art and architecture.
This historic palazzo features hidden gardens, ancient caves and original 19th-century frescoes, as well as a serene spa and interiors that celebrate Tuscany’s timeless craftsmanship.
In Umbria, Relais San Clemente, Emblems Collection will be reborn as a 51-key estate with 9 private villas, expansive wellness offerings and an atmosphere deeply rooted in the region’s spiritual and natural rhythms.
Once a Benedictine convent, the retreat is nestled in a 40-hectare park of century-old trees near Perugia, where a consecrated chapel dedicated to San Clemente stands at its heart, infusing the entire property with a sense of soul and stillness.
In the south of Italy in Apulia, Masseria Furnirussi, Emblems Collection will offer 60 suites – a majority featuring private pools – alongside a full spa and authentic experiences celebrating Mediterranean craftsmanship and lifestyle.
Set within the largest fig orchard in Europe, this refined Masseria reimagines traditional Salento architecture in local white stone, surrounded by a living garden of fruit trees, herbs and native botanicals.
This milestone has been made possible through a strategic partnership with AG Group. Together, the two groups are transforming historic Italian landmarks into exclusive emblematic properties, each embodying its own essence and spirit, designed to resonate with today’s most discerning travellers.
“I’m delighted with these three signatures in Siena, Umbria and Apulia, which perfectly match the spirit of Emblems Collection – exceptional destinations, offering luxury that is both intimate and exclusive, with a profound sense of space and suspended time,” says Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery & Emblems.
“That’s what Emblems brand is all about: the promise of discovering unique places, deeply rooted in their heritage and history, where simplicity meets sophistication. My heartfelt thanks to AG Group for these three emblematic projects together.”
Andrea Girolami, founder and President of AG Group, adds: “We are proud to have chosen Accor, with whom we share the desire to intertwine our path – a journey shaped by shared values and a common vision of excellence in hospitality.
“Accor stood out as a constellation of diverse brands, a powerful global presence and an artisan of unforgettable guest experiences across every market segment. The decision to collaborate was not only strategic but profoundly inspired.
“Among its brands, Emblems resonated deeply with us: it embodies a refined sense of place, cultural richness and timeless elegance – qualities that harmonise beautifully with Italy’s heritage of hospitality and our own vision of contemporary luxury.”
This triple signature brings Emblems Collection’s Italian portfolio to four distinctive properties and expands the brand’s global pipeline to seven announced, handpicked hotels.
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